If marketers are going to consistently see less traffic from Google, then ensuring more of their existing traffic converts is paramount – especially as relying on paid traffic is inherently inflationary and difficult to predict.
Tags: Retail
Real > AI-Generated: Why Human Stories Still Matter in a Tech-Driven World
Why AdTech Is Broken for the Mid-Market (And How It Can Be Fixed)
The Unshakeables: Despite Widespread Economic Anxiety, the 50+ Population Remains Confident
Yes, That YouTube Ad Really Was 45 Min Long; The Rise of Long-Form YouTube Ads
Even if only a small portion of viewers stick around for a 15-minute video ad, that group becomes more clearly defined as high-intent users.
Tags: TV + Streaming
Stop Marketing by Age Group. It’s Making You Irrelevant.
Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.
Tags: Brands + Marketers
Why the Traditional Agency Model Has to Change
When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?
Tags: Brands + Marketers
The Future of Commerce Rhymes With AI, Says Cindy Chow of Alibaba
Expanding Streaming Monetization: Affiliate Engines and Real-Time Revenue Sharing in Action
The streaming revolution is far from over. In fact, with these new tools and strategies, it’s only just beginning and we have built the engine to power this.
Tags: TV + Streaming
The Rise of Performance TV and the Strategic Role of Amazon’s Partnerships with Disney+ and Roku
The competition is no longer just about selling products; it’s about owning the digital real estate where consumers spend their time and attention.
Tags: TV + Streaming